Photography

We use photographic images to complement our 3D expression. Our unique 3D illustrations capture interest, but we like to highlight images of ourselves and our customers to show that we are personal and value our relationships. Read more about our 3D expression here.

Authenticity It is important that the images feel genuine and authentic. This could be individuals or groups interacting with each other, or people making eye contact with the camera to convey a sense of presence and connection.

Photos should be taken with care to ensure that the people in them are shown in a good light. Environments can be interesting, but backgrounds should not dominate the images. Optimize light, colour and contrast in the images, but avoid manipulating them too much afterwards to maintain their authenticity.

Sustainable people
We show people in everyday situations, both at work and outside, where they appear relaxed, happy and confident, signaling the use of Inexchange: "We create sustainable people in sustainable companies".

Diversity
We are proud of the diversity of Inexchange users and staff, and it is important that this is reflected in our imagery. We show a variety of ethnicities, ages, genders, cultures and geographies (urban and rural, south and north). Diversity should feel natural and obvious - not forced or overly obvious.