Logotype
Logo
The logo is a typographic solution in capital letters that includes a ligature of 'N' and 'E' (i.e. they are drawn in a compound form). This, together with the choice of typeface, weight and kerning, gives the logo a unique look while maintaining a clear and stable overall impression.
Black or white
The primary version of the logo is black and is used in most cases. But there is also a white version used when the background is dark. The color of the logo should match the color of another text on the page. If the text is black, use the black logo. If the text is white, use the white logo on a dark background.
Primary
Primary
Secondary
Frizone
Profile picture, mobile app & favicon
When we need an icon that will work in a small square format, for example as a profile picture on social media, in email marketing, in mobile apps or as a favicon, we use our 3D avatar that we call "the Sphere".
(Possibly this line: Read more about our 3D expression and how to use it here)
Favicon
Appicon
Email address
Right and wrong
It is important to be consistent in how we use our logo to create recognition and protect our brand. To avoid misuse, follow these simple guidelines.
Do
Consider contrast and legibility when placing the logo on a background, and use the white logo version on dark backgrounds.
Do
Consider contrast and legibility when placing the logo on a background and use the black version on light backgrounds.
Do
Always respect the free zone
Do
Keep the proportions when peeling.
Don't
Rotate, distort or bend the logo in any way.
Don't
Change in the logo word picture
Don't
Changing the colors of the logo.
Don't
Avoid placing the logo on a cluttered background. Always make sure it is legible.
Don't
Do not place the logo on favoicon or other 3d object.
Don't
Do not combine the favicon with the logo